Lead like a Virgin

A few years back I won a prize for my work on leadership from Sir Richard Branson. As a result, I now work for Virgin as an author and event leader, gained an exclusive interview from Richard for my Bloomsbury book "Leading Innovation, Creativity and Enterprise". These experiences gave me opportunities to study the unique way in which Virgin leads and manages a network of 400 entrepreneurial businesses. This resulted in an approach from David Tait OBE. David wrote British Atlantic Airways first business plan, a company that would eventually become Virgin Atlantic. In 1984, Tait became the fledgling airline's first US employee, reporting directly to Sir Richard Branson, Tait built and led all the airline's North American operations including sales, marketing, operations, customer service, finance, IT and HR. He was awarded an OBE in 2002 by Queen Elizabeth II for "services to British aviation in the United States". Now the two of us offer exceptional keynotes and masterclasses which inspire, involve and inform:

• "Anatomy of a Virgin" - Why Sir Richard Branson leads the way he does
• Virgin Branding Lessons - How to lead with branding
• Disruptive thinking about your business strategy and practices
• "Us and Them" - Two little words that define your company's culture
• "Richard and Goliath" - Why small is beautiful
• Networking secrets from working with Virgins
• "The F word" - Failure and success lessons for innovators
• How does Virgin organise its affairs? - Culturally and structurally